Do you want to stop missing your kids’ lacrosse games? Do you want to move to Rome for three months with a week’s notice, just because you feel like it?
With the rapid rise of the gig economy and e-commerce, it’s becoming more and more difficult not to be an entrepreneur. As of October 2018, 24% of millennials reported earnings from the gig economy, according to the Harvard Business Review. A quarter of all millennials were already entrepreneurs, and the numbers are rising!
If you haven’t joined the party yet, fear not. The great thing about digital entrepreneurship is that the barrier to entry is low. If you’re a stay at home mother of four or a sixteen-year-old with a knack for predicting trends, there’s a space for you online. Side hustles are so everyday you can’t log onto Facebook Marketplace without seeing a neighbor hustling some kind of wares, and it’s not too much of a leap top use that trend just a bit farther as you start your own online business.
Beyond the fact that the economy is shifting, there are other reasons to get in on being self-employed. Time freedom and location independence are huge motivators for a number of entrepreneurs. Maybe you want to stop answering to a tyrannical boss and start answering to yourself. The advantages of being your own business owner (and boss!) haven’t changed, and it’s easier than it’s ever been to get started.
Here’s Your Four-Step Guide to Getting Started:
Step One: Find something you’re passionate about.
Entrepreneurship can be boiled down to this maxim: See a need. Fill a need. Some of the most profitable ideas are simple ways to make life easier, more convenient, or just plain fun. Look at your own life and see where you wish there was a product or service that would make something better. Alternately, look at your life and determine what comes easiest to you, or what you already derive joy from. These are two sides of the same coin, and each can lead you to your passion.
Step Two: Passion to product.
Determine what product or service best suits your ability to start sharing your passion with the world. Consider it in all its forms. Then, try and find it. Entrepreneurship doesn’t mean inventing. It can be as simple as selling the solution that already exists, especially if you’re passionate about it.
Step Three: Build your village.
Reach out to others in the space you’ve decided to capitalize in, asking for insight into what’s working for them and who they’ve partnered with. One thing about entrepreneurship that is fundamentally true: It takes a village. No one is truly “self-made”, as you’re going to need customers, suppliers, payment processors, friends, and even family members that are willing to give feedback.
Step Four: Test, test, and then test again.
Entrepreneurship is like a big science project. We have a theory about what will sell. When we invest in products and marketing, we test that theory. As results roll in, we change a variable or two and then we test it again. We carry on doing that as we keep making our results better and better – eventually, we’re a full-blown business.
Just four steps, and it’s time to take control of your life again.
Do work you care about. Spend your finite, precious time where you most desire to be spending it. Entrepreneurship might still seem challenging, or even risky, but you can stick your toe in without risking much at all. What would be even scarier? Never trying to have the life you want because of fear.
Are you ready to discover what other elite marketers already know?
Schedule a talk with Josh Noble at shipoffers.com/consultation