Partner Spotlight: Maropost
Maropost isn’t just keeping up with the future of commerce. It’s actively shaping it! With a relentless drive for innovation, it is transforming how businesses connect, engage, and convert. From groundbreaking integrations to smarter customer insights, Maropost is rewriting the playbook on what’s possible in marketing automation and commerce solutions.
What’s New at Maropost?
Big things are on the horizon! Maropost is preparing to launch Maropost Commerce Cloud in North America. Built on the foundation of their highly successful Neto by Maropost, this new tool is designed to unify the fragmented solutions that commerce businesses rely on. By integrating seamlessly with Maropost Marketing Cloud and Merchandising Cloud, Maropost is delivering a comprehensive solution that enhances value and reduces costs for businesses.
Recent Successes & Innovations
Maropost continues to push the boundaries of marketing automation. Their Marketing Cloud platform now features enhanced behavioral functionality, merging email engagement with Recency-Frequency-Monetary (RFM) value data. This allows brands to go beyond standard email metrics, providing a clear understanding of each customer cohort's revenue impact. This holistic view allows companies to optimize their segmentation strategies and craft more personalized, revenue-driven email campaigns.
Industry Trends & The Shift to Data-Driven Engagement
The days of “batch and blast” marketing are long gone. Brands need a more nuanced, data-driven approach to customer engagement to stay competitive. Maropost recognizes this shift and continues to develop tools that enable businesses to personalize their outreach in smarter, more impactful ways.
Powerful Partnerships & Industry-First Integrations
Maropost’s commitment to innovation extends to its partnerships. One exciting recent development is their work with ClickBank, where they’ve launched a groundbreaking affiliate integration within Maropost Marketing Cloud. This industry-first solution unlocks purchase data for affiliates, allowing for advanced segmentation and personalization while ensuring compliance with PII regulations. This marks a major leap forward in how businesses leverage affiliate data to optimize engagement and conversion rates.
Adapting to Market Changes: Email Best Practices
As email sending rules evolved in 2024, Maropost played a pivotal role in guiding its largest email clients through these changes. By leveraging new eRFM reporting tools, customers have refined their email strategies to focus on fewer, more impactful sends. The result? Higher revenue and stronger audience engagement than ever before.
The Maropost & ShipOffers Partnership
Collaboration has been at the heart of Maropost's success, and the work we do together is a testament to that. "Our partnership with ShipOffers has been invaluable, and being included in their Elite Partner Program highlights the strength of our collaboration," says the Maropost team. "The synergy between our teams allows us to deliver outstanding value to our clients. We’re proud to be working with ShipOffers and are excited for what the future holds." By working together, Maropost continues to refine and expand its offerings, ensuring businesses have the tools they need to thrive.
Learn More
To explore Maropost’s industry-leading solutions, check out their latest innovations:
- Maropost Marketing Cloud: Learn More
- eCommerce & Behavioral Insights: Read the Blog
Maropost continues to set the standard for intelligent commerce and marketing solutions. We’re thrilled to celebrate their successes and look forward to seeing what’s next!
March 13, 2025
Maropost isn’t just keeping up with the future of commerce. It’s actively shaping it! With a relentless drive for innovation, it is transforming how businesses connect, engage, and convert. From groundbreaking integrations to smarter customer insights, Maropost is rewriting the playbook on what’s possible in marketing automation and commerce solutions.
What’s New at Maropost?
Big things are on the horizon! Maropost is preparing to launch Maropost Commerce Cloud in North America. Built on the foundation of their highly successful Neto by Maropost, this new tool is designed to unify the fragmented solutions that commerce businesses rely on. By integrating seamlessly with Maropost Marketing Cloud and Merchandising Cloud, Maropost is delivering a comprehensive solution that enhances value and reduces costs for businesses.
Recent Successes & Innovations
Maropost continues to push the boundaries of marketing automation. Their Marketing Cloud platform now features enhanced behavioral functionality, merging email engagement with Recency-Frequency-Monetary (RFM) value data. This allows brands to go beyond standard email metrics, providing a clear understanding of each customer cohort's revenue impact. This holistic view allows companies to optimize their segmentation strategies and craft more personalized, revenue-driven email campaigns.
Industry Trends & The Shift to Data-Driven Engagement
The days of “batch and blast” marketing are long gone. Brands need a more nuanced, data-driven approach to customer engagement to stay competitive. Maropost recognizes this shift and continues to develop tools that enable businesses to personalize their outreach in smarter, more impactful ways.
Powerful Partnerships & Industry-First Integrations
Maropost’s commitment to innovation extends to its partnerships. One exciting recent development is their work with ClickBank, where they’ve launched a groundbreaking affiliate integration within Maropost Marketing Cloud. This industry-first solution unlocks purchase data for affiliates, allowing for advanced segmentation and personalization while ensuring compliance with PII regulations. This marks a major leap forward in how businesses leverage affiliate data to optimize engagement and conversion rates.
Adapting to Market Changes: Email Best Practices
As email sending rules evolved in 2024, Maropost played a pivotal role in guiding its largest email clients through these changes. By leveraging new eRFM reporting tools, customers have refined their email strategies to focus on fewer, more impactful sends. The result? Higher revenue and stronger audience engagement than ever before.
The Maropost & ShipOffers Partnership
Collaboration has been at the heart of Maropost's success, and the work we do together is a testament to that. "Our partnership with ShipOffers has been invaluable, and being included in their Elite Partner Program highlights the strength of our collaboration," says the Maropost team. "The synergy between our teams allows us to deliver outstanding value to our clients. We’re proud to be working with ShipOffers and are excited for what the future holds." By working together, Maropost continues to refine and expand its offerings, ensuring businesses have the tools they need to thrive.
Learn More
To explore Maropost’s industry-leading solutions, check out their latest innovations:
- Maropost Marketing Cloud: Learn More
- eCommerce & Behavioral Insights: Read the Blog
Maropost continues to set the standard for intelligent commerce and marketing solutions. We’re thrilled to celebrate their successes and look forward to seeing what’s next!
